Media Kit
Rooted in Knowledge, Rising in Vision. KRI's design system transforms complex data into actionable insights that shape policies for all Malaysians.
Design Philosophy
The KRI logo is inspired by weaving, a timeless craft deeply rooted in Malaysia’s heritage. Each strand is distinct, each crossing deliberate, reflecting how we conduct research with patience and care. Together, these strands form a fabric stronger, more intricate, and profoundly meaningful than the sum of its parts, symbolising KRI’s careful integration of knowledge, perspectives, and influence across society.
The refreshed logo is designed to enhance the legacy logo, preserving its core elements to honour the maturity and timelessness of KRI’s identity. After more than a decade of work, the legacy logo remains intact, serving as a bridge between our established foundation and the evolving clarity of our institute vision.
The refreshed logo is designed to enhance the legacy logo, preserving its core elements to honour the maturity and timelessness of KRI’s identity. After more than a decade of work, the legacy logo remains intact, serving as a bridge between our established foundation and the evolving clarity of our institute vision.
Guidelines
- Maintain a clear space around the logo equivalent to the height of the logo itself to ensure visual clarity and impact.
- Do not distort, crop, rotate, or alter the logo in any way.
- The Primary Logo must appear most prominently in any material where KRI is the lead entity.
Incorrect Usage Examples
To preserve brand integrity, the logo must never be altered or misused. Avoid the following under all circumstances:
- Never:
- Stretch, distort, rotate, or recolour the logo.
- Apply gradients, shadows, filters, or other visual effects.
- Place the logo on cluttered, textured, or low-contrast backgrounds.
- Use outdated, low-resolution, or non-approved logo files.
Reminder:
- When in doubt, refer to the approved templates or contact the Communications team for guidance.
Brand
The core brand colors establish KRI's visual identity and maintain continuity with the institution's 10-year heritage.
Primary - Economic Development
The primary accent palette uses ocean-inspired blues paired with prosperity golds to represent Malaysia's economic aspirations.
Secondary - Social Themes
Secondary accents combine community warmth with cultural dignity for social research themes.
Tertiary - Specialized Research
Tertiary colors support environmental, health, and digital transformation themes.
Greyscale
A comprehensive neutral palette for text, borders, and backgrounds.
Categorical Palette
Eight distinct colors for non-sequential categorical data.
Font
Our typography system blends modern serif fonts for headers with clean sans-serif fonts for body text, offering a sophisticated yet accessible reading experience. It is based on a modular scale, ensuring consistent hierarchy and proportional relationships across all content types.
